In collaboration with Gelencser, we created a questionnaire in order to allow the company to know the degree of satisfaction of the customers and also its renown.

To reach this goal, a series of questions were asked to people in the area of Chantonnay, the historical city of Gelencser).

Thanks to this questionnaire, we noticed that :

The company is known by 71.4% of the inhabitants of Chantonnay and its surroundings. Its reputation was mostly made by word-of-mouth, also called buzz marketing.

The museum of the chocolate situated in la Roche sur Yon is only known by 26.8% of the people interviewed. More than three quarters of these people would be interested in visiting it.

The consumers purchase more frequently on special celebrations and occasions.

They agree with the entrance ticket that costs €5.50 for an adult.

Gelencser has a good image and is known as a quality chocolate maker.

 

As a consequence, we had the idea to develop the communication of the museum to make it known by a larger number of people because we noticed that nearly all the people who knew about it had already visited it. Finally, according to the questionnaire, the entrance ticket doesn’t need to change, because it suits a majority of the customers.